Studio 210 Inc.
The Home of Digital Expression
My name is James and I am the owner, operator, creative and general dogsbody behind Studio 210, which I use for all of my freelancing projects. My passion is digital marketing; more specifically beautiful design partnered with structured information-architecture resulting in captivating user experiences. Sound interesting? Want to know more?
STUDIO 210 – WHAT’S THE STORY?
As of the time I wrote this, I have spent 20+ years in digital design and marketing in both Canada and the UK. I love great design in all things: photography, architecture, automotive design; but especially digital marketing. In the world of digital marketing there are endless possibilities for developing world-class, award-winning user experiences. I believe that design does not need to be over-complicated, but it does need a great deal of attention with a solid concept. This is what I love to do and hopefully I can do it for you!
My Story In 200 Words Or Less
After leaving college with a graphic design diploma and post-grad in multimedia, I set off for Toronto as a Computer Based Training Designer/Developer. After a year, I moved onto another position in Toronto (great city by the way) again with a CBT business but this time focused on design. Another great position where I learnt so much but unfortunately it didn’t last as the company decided to consolidate offices…and I wasn’t sat in the one that won the debate. I then took some time out to teach English in Taiwan; because that’s just what you do.
After 6 months, I decided to make my way to Coventry, England, where I was born. Here I joined Massey Ferguson where I planned on staying for 3-4 years… I stayed a little longer than expected. In the sixteen years at Massey Ferguson my career went from strength-to-strength. I gained a university degree in Multimedia & Technology and became Manager, Digital Marketing & Creative Services. After many great years I left the company, threw a leaving party and emigrated back to Canada for new horizons.
Like many creatives before me, I made the decision to set up my own business and go freelance. Now, I am writing this as a sole trader, digital design and marketing professional with a view to working with you on your next project.
I think you can see that I love top-class design with effective marketing behind it. I have been fortunate over the years to work with many great people in leading agencies and companies. I have learnt a great deal from many people involved in countless projects.
I am always looking forward to the next digital adventure to use my knowledge and eye for design to make world-class online experiences.
I have the skill-set to make your next project magnificent! Whether it is a website relaunch, a new app-based user experience, an engaging social campaign or a targeted email marketing program; I can help realize your objectives. I hope to hear from you soon so I can find out your story and passion.
WHAT WE CAN DO FOR YOU
Below is an à la carte menu of all the services that are on offer to you to make sure your next project is a success…not to say that your last project wasn’t. I see Studio 210 as an extension of your team working very closely to deliver all that you aspire to. I work with carefully selected professionals to deliver the full offering where there are areas of expertise outside of my own. Have a look and lets get working.
Creative
I know from working in corporations myself that this is one of the biggest challenges; finding someone who understands you, your brand and your ambitions, and delivers custom fit solutions. This is what Studio 210 can do for you. This is where we shine:
- Brand Identity Creation & Governance
- Web and App Design
- Social Media & Email Marketing
- PPC, SEO, SEM & Analysis
- Marketing Automation
- Training Material Design & Delivery
- Literature Design & Development
- DM & POS Design
Leadership
Studio 210 works closely with clients to find out what they need from a project with a focus on the key objectives and metrics of success; to determine a plan of action that will realize the greatest results for you and your business. My areas of specialty in leadership include:
- Campaign Creation & Management
- End-to-End Project Management
- Budget Forecasting & Control
- Team Management & Development
- Resource Forecasting & Recruitment
- Market Analysis & Strategic Planning
- Presentation Design & Delivery
- Video & Photo Shoot Direction
Platforms
The Digital Marketing sector is awash with differing tools, systems and platforms; all have their strengths. While I have worked with many different systems over the years, here is a list of the main ones I have used from Creative to Administration:
- Adobe Creative Cloud
- SEM Rush, Ahrefs, and MOZ Pro
- Google Analytics, and Google Search Console
- SalesForce CRM & Marketing Automation
- Adobe Experience Manager, WordPress and OpenText
- HTML5, CSS3, JQuery and JavaScript
- AGILE & Waterfall Project Management Frameworks
- SAP SRM
Have a project? Let me know.
Get In TouchPROJECTS & GALLERY
MY 20+ YEARS IN DIGITAL MARKETING
Previous to starting Studio 210, I have been hard at work on both sides of the Atlantic Ocean pursuing new roles, embracing new challenges and working with all kinds of fantastic people. Below is an overview of my last role as a Manager of Digital Marketing and Creative Services and underneath that you can go even further back; a riveting read!
Manager, Digital Marketing & Creative Services – Massey Ferguson/AGCO Ltd.
June, 2015 – December, 2017 | Coventry, England
Overview:
Massey Ferguson is a global brand of AGCO Ltd; one of the largest agricultural machinery manufacturers globally. I led a team of 11 highly creative and dedicated individuals including Digital Marketing, Audio Visual and Publications. Through strategic leadership and campaign planning, I ensured the marketing platform was in line with our sales and brand objectives while ensuring projects were delivered on time and within my annual 1.3 Million budget (GBP). I represented Massey Ferguson with global enterprise digitalization projects such as SalesForce CRM and Marketing Automation, Adobe EM and Assets.
Achievements:
- 1.2 Million cumulative agency spend savings
- 550,000+ Facebook Fans
- 4 Million web sessions annually across 10 languages
- 16 Regional Offices and Distributors supported in 14 different languages
- Partnered with Giant – Front cover of Farm Simulator 17 – 2 Million copies sold
- Rollout of POS kits for in-store displays in 10 languages
- Increased qualified lead generation by 220%
- Over 11.5 Million views on YouTube with 30,000+ subscribers
- Increased to 300,000+ email distribution list in 10+ languages
- Support all functions: Whole Goods, Sales, Parts, Service, Finance, HR and Dealerships
- Antarctica 2 Campaign – Marketing Campaign of the Year Finalist – Chartered Institute of Marketing & Best B2B Sector Website, Campaign or App Finalist – The Drum DADI Awards
Manager, Digital Marketing – Massey Ferguson/AGCO Ltd.
September, 2007 – May, 2015 | Coventry, England
Digital Lead – Massey Ferguson/AGCO Ltd.
August, 2002 – August, 2007 | Coventry, England
Digital Designer/Developer – Enhansiv Canada
September, 2000 – July, 2001 | Toronto, Canada
Computer Based Training Designer/Developer – CCI
July, 1999 – September, 2000 | Toronto, Canada
GET IN TOUCH
Have you got a project in mind and need some support? Why not get in touch?
Let us know what you have in mind and we will get back to you as soon as possible. Looking forward to hearing from you.