THE HARVEST GAMECHANGER:
IDEAL From Massey Ferguson Launch

The Project:

IDEAL from Massey Ferguson represents a step change in harvesting technology and design.
Conceived from farmers’ requirements across the globe, the new IDEAL combine offers customers a cost-effective and sustainable business solution.

My Role:

On this project I was the Digital & Creative Services Manager overseeing the launch of this impressive product. Working with the full Marketing and Product teams as well as our agency Your Favourite Story, we created a full launch program which was heavily focused on digital activity including all you see below.

Channels:

• Website
• Social
• PPC
• Literature
• Video
• POS
• App